Recently, R&A Marketing visited with Spencer Furniture in Spencer, Massachusetts to do a discovery. A discovery is a process where you will uncover the felt need of your customer. It also provides you with the necessary ammunition to speak and act in a way that turns them on. Truly creative direction positions the customer as an active participant in your story.
During this discovery process, we discovered something that was so powerful and vital to a retail business we just had to share. Spencer Furniture has a position called Online Marketing Coordinator. An online marketing coordinator is responsible for a company’s website, advertisements on other websites, e-mailing blasts, blogs, podcasts and accounts on social media sites like Facebook or Twitter.
One of the biggest issues with social media is monitoring because it changes on a daily basis. Since social media is such a huge part of a company’s marketing plan that it requires someone to be constantly monitoring these new media avenues. Without someone watching and maintaining these portals, it is pointless for your company to be involved in them. That’s where an online coordinator comes into play.
You can’t just be on social media you have to be a part of social networking (In my next blog I will go over the differences between social media and social networking).
I know what you are thinking – this is just another thing that I have to do. However, this is the beautiful part of having an online marketing coordinator. You don’t have to go out and hire someone especially for this job. There are plenty of people apart of your organizations that are fully capable of acting like an online marketing coordinator from a sales person, sales manager or a receptionist or even an intern from a local college to can help you.
Let’s face it social media is here to stay and will only continue to grow. It is your choice to be involved or sit on the sideline and watch other people play the social media game.