Mobile is changing retail advertising

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Mobile is fast transforming how we live, but before you jump in with both feet, you need to learn how to optimize the user experience. First and foremost, you need to be confident that you have a great mobile website that you own and can grow with. Technology is fast changing and you need to make sure you’re able to change with it.

Google has provided a free tool that you can test your website speed across all devices and even gives you some advice on how to correct the errors they find. Click here to test your website. R&A Marketing has also created a free tool where you can get a free website grade and tips on how to make your website better.

We live in a world of immediacy. If you can tap into that immediacy with a consumers shopping habits you’ve hit a homerun. The better user experience you can offer in a digital landscape the more you should invest in mobile.

Below are 6 ways mobile is changing retail advertising.

1 – Mobile is where people shop. A full 81% of consumer’s research their purchases on mobile devices first according to RetailingToday. If you see a product that interests you, the first instinct is to reach for your phone or tablet and search for it. If your digital experience doesn’t allow for this, you’re hurting your advertising efforts.

2 – Mobile advertising in contextual. If an ad does well in a certain app, you can make sure it appears in other apps that appeal to the same customers. With the amount of analytics digital advertising provides you truly see what is working and what isn’t.

3 – Mobile purchasing and shopping is easy. In just a few clicks you can find the exact information you’re looking for. Then if you add in pricing, e-commerce, and the ability to contact you directly from mobile, you’re cultivating a better shopper experience which equals to a more qualified shopper.

4 – Mobile advertising reaches you at the right place and time. If a customer has expressed interest in a product and is within a half-mile of the store where it’s sold, you can send them a coupon or discount offer immediately.

5 – Mobile advertising goes hand-in-hand with your other advertising. A customer who purchases on a desktop may very well have seen an ad on their mobile device first.

6 – Users are more tolerant of mobile ads. Desktop ads are increasingly the subject of ad blocker software. The reason in-app ads are so effective is because users are aware that ads are the price to pay for getting an app for free.

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