QR codes have been very popular for the past two years and are in a lot of places such as store displays, business cards, online ads, postcards etc. The question is still up in the air whether QR codes are here to stay or not, but from the measurement.
A QR Code can allow for proof of an advertising medium working or not working. A QR Code can qualify a customer to determine if we want to approach them into buying goods and services from us. A QR Code allows a standard 3×10 newspaper ad to become an eight-page tab, 30 page catalog or an easy entry way into our online store. A QR Code allows for actionable results—something most medias fail to deliver.
Measuring QR codes that send users to your site is as simple as tracking the campaign with the tools in front QR codes are allowing new possibilities for small businesses. The increasing number of smart phone users gives this form of advertising a larger reach and high ad frequency potential that could be an effective way for small businesses to spread awareness and get their name out there.