Our CEO Kevin Doran will be speaking at the upcoming BrandSource Convention March 1st through 4th in Orlando, Florida. This years convention will focus on numerous topics that furniture retailers face everyday. Kevin will be presenting on the every changing landscape of social media. The title of his presentation is called “Social Media 2.0. Wait what happen to Social Media 1.0?”. Here is a quick summary of Kevin’s presentation: Social Media is free, Social Media Marketing is not free! It’s not just about being social anymore…it’s about your brand being in front of the consumer in a manner that tells a story that helps you create growth and revenue. Social Media has turned into paid social content. It is the way a consumer connects, learns and informs herself about you long before she shops you.
Be sure to follow us on twitter @ramarketing for updates and insights throughout the convention.
BrandSource is made up of over 4,500 locally-owned appliance, electronics, bedding, home furnishings and floor covering stores all across the country. Their network of stores include neighborhood appliance stores, appliance and electronics stores, furniture and mattress stores, floor covering stores, custom electronics specialists, and some stores that do it all! BrandSource stores offer all the major brands and we’re your source for low prices, large selection and personalized service. BrandSource combines the purchases of all member stores which gives us $11B buying power, and that means you get the best value every day.
About R&A Marketing
R&A is a full service furniture advertising agency from Columbus, OH. R&A Marketing is a second generation family business that began in 1984 and has over 30 years of furniture, electronics, appliances, and mattress marketing experience!