Why All Retailers Need Online Video in 2019
Digital video marketing has been gaining popularity among marketers and retailers for the past few years, and this trend is going to continue in 2019. If you’re looking for a great way to reach your audience and convert more customers, online video is right for you!
Why Video Marketing?
So why is it that video ads represent more than one-third of all online ad spending? Well, first of all, many of your consumers engage with online video every day. On Facebook, more than 8 billion videos are watched every day. And on Instagram, a sponsored video gets 3x more comments than its photo counterpart. On YouTube, more than 500 hours of video are watched daily. And rather than slowing down, these stats continue to rise year after year. So if you haven’t started utilizing video content yet as part of your marketing strategy, 2019 is the time to start!
Video marketing is also popular for content marketing plans because video invokes an emotional connection with the audience. Even a 6-second bumper ad on YouTube can have an average brand message lift of more than 30%! And 64% of consumers report that a Facebook video convinced them to make a purchase! Video can incorporate dialogue, music and visual appeal to create an experience that sticks with your consumers long after they’ve viewed it. So here’s how you can leverage this media for your retail business!
What to Show in a Video?
A digital video does not need to be a multi-million dollar masterpiece to gain traction line. Here are some ideas for videos that you could film today to start utilizing on your social media platforms:
- Tutorials – demonstrate a how-to connected to your product or service
- Testimonials – share some of your five-star reviews with your potential customers
- FAQ – answer a few questions that you get daily from customers
- New product launch – create a brief video about new arrivals
- Social Influencer – ask a prominent community member to take video of your store and give their honest opinion of your business
- Feel good brand videos – videos built to spark emotion and action
Here are some examples of how are clients are doing it:
You can even utilize live video on social media to announce a contest winner or launch a new campaign! Digital video is all about giving your customers information that will be entertaining or useful to them, but it doesn’t need to have the highest quality production to get the message across. So don’t be afraid to put yourself out there and start producing video content to use on your digital platforms!