So you’ve been thinking about blogging.
There are few things you can do to expand your business that have little or no cost. One of them is blogging. Here are a few easy steps to get started the right way.
1. Do a keyword search
To help spur subject ideas do an online search to find commonly used words your audience uses to search the net. The Google Adwords Keyword tool tracks this information for you and is free to use. List the most popular words and pick the ones important to your industry and target audience. You can use Term Explorer to test the relative strength of the words you chose
2. Create a solid topic
Armed with strong keywords you can now focus on picking topics. It will be easiest to write about your personal experiences, current projects or problems you have solved. Make sure the title is easy to understand and straight to the point.
3. Write the blog
Here is where many people get stuck. They are afraid their writing skills are inadequate. Don’t worry about that…blogging is personal and not subject to professional journalistic standards. Start with a simple outline then just “fill in the blanks”. Let your personality shine through. Set it aside for a few hours or a day and review for errors and easy flow. Keep content to 400 words or less.
4. Share the post
Publish on your web site, Facebook page, Twitter, LinkedIn and Instagram. Invite readers to repost. Use Google Analytics to measure performance…it’s free.
5. Be consistent
Create an editorial calendar and stick to it. As few as 1 or 2 blogs per month will put you ahead of most businesses on a local level. Avoid gaps of inactivity…that puts you back at the starting block and you lose the audience equity you worked hard to build.
Some content advice from our digital content team:
By posting blog articles related to interior design and sleep tips, our furniture and mattress retailers are able to demonstrate their knowledge and authority in their industry. Additionally, these articles provide information to their audience on a basis of goodwill. And if you can provide value to a customer when they are still in the stages of researching a product to purchase, you increase the likelihood that they will purchase from your company further down the line. Check out these examples:
- A) Sectionals 101: What You Should Know Before Buying a Sectional
- B) How Adjustable Bases Can Alleviate 5 Health Concerns
R&A Marketing has been working with furniture retailers since 1984. We’ve helped businesses like yours through good times and bad and know all the tricks for creating high-quality leads. The WHY and the need are different for every retailer. But the one thing that binds us together is the common goal of success. Discover WHY furniture retailers hire R&A to “take you from where you are, to where you want to go”.