How to Increase Website Conversions
Website conversions can make your company’s goals a reality, but converting website visitors into leads can be more difficult than expected. We take an in-depth look at the secrets marketers use to increase website conversions which can ultimately lead to an increase in sales for your store. Check out these tips you can implement on […]
Message and offer are different things
Retail has a unique opportunity due to the increasing population and influx of dollars in the marketplace to customize a message that speaks to all four population targets while laying the foundation for future success. From a pure dollars standpoint, furniture retail, is ripe for expansion in the coming years even with the inclusion of […]
Get into the consumers home and you win
Recently we just had a client increase their July and August traffic by 31% verses last year. Yes, that is right…31%. Why an increase in traffic?
We made a concentrated effort to get into the home of the consumer whether it was through print or online we wanted to make sure the consumer got the message in the comfort of their own home.
To promote or not to promote? That tis’ the question
In our dealings with retailers on a daily basis we are confronted with the conundrum that is “I don’t want to run a sale but I don’t want to lose a potential sale. Can you help us accomplish this?”
If we wanted to land every piece of business (temporarily) our answer would be “Yes, we most certainly can!” However, we would be misleading the notion that is an impossible outcome. So, our answer is, “Yes we can but you cannot afford to spend enough to out shine the noise of ‘sale, sale, sale’ that dominates the retail landscape”.
eCommerce or Die—Advertise to your site, then to your store
Life was easy back in the day, or at least, that is what I am told. I have only been actively engaged in this industry since 2008 and as you can imagine I have not seen the “easy days” of this industry. I have only seen the retail of today which can prove to be complicated, hard acquisition and slow growth.
eCommerce or Die—Your customer now is your customer online
More often than not in our ventures with clients we hear that we need to target our “online customer”. There is a perception in the marketing world that your online customer is different from your offline customer.
To some degree there might be some truth in that in regards to how they absorb information verses online or offline. However, the amount of money or style of product they might be trying to purchase does not change online or offline.
eCommerece or Die–You Would Expect Me To Say That
Now, you would expect a young gun in the retail marketing industry to tell you that you are nuts to not sell online if you want to stay in business. Well, that is 100% true because you are not nuts if you want to stay in business.
However, if you have no intentions of continuing your business then we suggest not investing the time, energy and resources into selling online because you will fail.
The Importance of Tracking Online Ads
If you advertise your business online, tracking your ad campaigns is crucial to your ultimate success. Ads involve a lot of money and time to develop and execute. Tracking the effectiveness of the performance will allow you to determine what succeeds, what fails, and the adjustments you need to make to achieve what you’re trying […]
Maximize your Advertising Efforts Online
Advertising is one of the most popular venues to get the word out about something. Whether you want sell a personal item, announce an engagement or bring in additional business and revenue. Advertising is one of the strongest mediums to do it. However, the drawback is that it can get expensive. There are many different […]
How to use an online coupon code for marketing
If you have e-commerce aspect to your website, then you have the perfect opportunity to take advantage of coupon codes. Make a coupon code that will be referenced in the ad that can only be used at a retailer online store.This way direct sales and the discounts associated will be able to track return from […]