How to Use Instagram in Your Marketing

Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters and share them on a variety of social networks. But did you know that Instagram can be a great marketing tool for your business? Here are four great ways to utilize Instagram in […]

Advertising is Changing Before Our Eyes

Try to think about a place you can go where you don’t see any forms of advertising. Can you think of a place? Nor can we! In our society today advertising is everywhere we go therefore we are exposed to an abundance of advertisements on a daily basis. Due to advancements in technology advertising is […]

Combining Online and Offline Media

Potential customers will always look you up online after receiving a marketing message from you. For starters, it helps them to legitimize your business. They might see your TV ad and it will prompt them to search online to see what you are really about. When combining online and offline strategies, it’s proven that you […]

Importance of Integrated Marketing

I’m sure you’ve heard the marketing community talk about integrated marketing, but have you ever wondered why it’s so important? Integrated marketing, when done correctly, completely transforms your marketing—meaning that it brings together all elements of your marketing plan from newspaper ads to online marketing to TV commercials. Why is this important? Because by integrating […]

Get into the Consumer’s Home and Win

We recently had a client experience an increase in traffic by 31 percent versus the previous year. Why? We made a concentrated effort to deliver our client’s message straight to the consumer in the comfort of his or her home. Marketing messages bombard today’s consumers in so many ways every day to the point that […]

Product Placement Advertising

Today’s consumer is bombarded with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, and the Internet… And these are just the usual media suspects. More and more ad space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the […]

Five Ways To Increase Your Twitter Presence

1. Put Twitter info on your business cards and other print materials You don’t just have to promote your Twitter profile online, but you can do it offline as well. Put your Twitter info on all your print collateral. Just make sure you keep your Twitter page fresh by updating regularly. 2. Browse Twitter directories […]

The Next Generation Is Ready To Buy

Right now, three unique generations are buying or seeing your advertising message every day: Baby Boomers Born between 1945 and 1964, this generation is 76 million strong. They control nearly 80 percent of financial assets and about 50 percent of all discretionary spending power. Their focus has switched from acquisition to preservation. There are still […]

3 Barriers to Traditional Advertising Methods

3,000 Messages Your customers receive an average of 3,000 branded messages a day through a wide variety of assorted medias—online and offline. This does not mean 3,000 opportunities for our message to be heard. This means 3,000 opportunities for our message to be lost. Convergence of Content, Search and Social Social is how customers hear […]

Measuring a QR Codes Effectiveness

QR codes have been very popular for the past two years and are in a lot of places such as store displays, business cards, online ads, postcards etc. The question is still up in the air whether QR codes are here to stay or not, but from the measurement. A QR Code can allow for […]