How to Increase Website Conversions

Increase website conversions today

Website conversions can make your company’s goals a reality, but converting website visitors into leads can be more difficult than expected. We take an in-depth look at the secrets marketers use to increase website conversions which can ultimately lead to an increase in sales for your store. Check out these tips you can implement on […]

e-Commerce: How stores can win in this era

How to win in an e-Commerece era

e-Commerce is everywhere! Amazon.  Wayfair.  Overstock.com.  Furniture retailers know they’re out there and they’re coming for their sales.  Ignore this competitive threat at your own risk… but you are not without the means to compete successfully. First, realize the scope of the problem. About 14% of all furniture sales happen online. That’s a lot – […]

Message and offer are different things

Retail has a unique opportunity due to the increasing population and influx of dollars in the marketplace to customize a message that speaks to all four population targets while laying the foundation for future success. From a pure dollars standpoint, furniture retail, is ripe for expansion in the coming years even with the inclusion of […]

Quit looking outside your company for your social media solution

Approximately one in five potential clients we talk to mention that they are looking for someone to fix their social media or tell them how they can get better at it. The potential client often believes that they need an external force who can both advise and implement that solution. This article is going to […]

A Step-by-Step Guide to a Successful Marketing Campaign

Marketing is not just about flashy ads and funny commercials, it’s about setting goals and achieving tangible results. A campaign offers measurable indicators of those results, but only if it is set up for success. Here’s what R&A does every day to create successful marketing campaigns for its clients: Define the Goals The first step […]