What Marketers Post vs. What Customers Want to Hear

Ms. Jones is craving a certain type of conversation…are we engaging enough to catch her? Just because someone owns market share doesn’t mean that they own the market on what a customer desires to hear. They just happen to be there first. As I frequent the internet searching big marketing stats you can imagine I […]

Foster Brand Loyalty by Targeting Customers at Different Life Stages

Loyalty is a powerful word. It invokes images of knights slaying dragons in the name of their king and dogs standing guard faithfully beside their owners. But what does loyalty mean in terms of consumer behavior? When a customer has brand loyalty, does that mean that they will stand behind a product or company to […]