How do we market out of this?
It really is an easy answer but a hard one to say out loud. You can’t market your way out of it. It’s not that there is going to be message that you can say or a Facebook post that you can write or videos that you can distribute on multiple channels. It’s that EVERYONE […]
e-Commerce: How stores can win in this era
e-Commerce is everywhere! Amazon. Wayfair. Overstock.com. Furniture retailers know they’re out there and they’re coming for their sales. Ignore this competitive threat at your own risk… but you are not without the means to compete successfully. First, realize the scope of the problem. About 14% of all furniture sales happen online. That’s a lot – […]
Quit looking outside your company for your social media solution
Approximately one in five potential clients we talk to mention that they are looking for someone to fix their social media or tell them how they can get better at it. The potential client often believes that they need an external force who can both advise and implement that solution. This article is going to […]
Turn Customer Loyalty into Long-Term Profitability
Increasing customer retention rates by just 5% can increase profits by 25% to 95% (source). So why then are 44% of companies putting a greater focus on customer acquisition versus 18% who put a greater emphasis on retention? Well, new customers can improve sales and top-line numbers, which looks impressive. But fostering customer loyalty and […]