Full Service Marketing

All planning had better be strategic or it’s just a waste of oxygen

Your Goal. Our Mission

Customized Marketing Strategy

Marketing isn’t “one size fits all” – one business may thrive from advertising on Facebook while others might not benefit from it at all. Some of our clients see huge returns from PPC, while it isn’t a good paid advertising option for others due to costs and profit margins.

We specialize in determining where our clients will see the best return for their marketing dollars, developing campaigns that produce results and then refining those campaigns to lower costs. We develop strategies that will grow your business and help your store thrive. Data, research, and analytics guide our process and your success.

“I want to thank R&A Marketing for providing us with great service, great ideas, and great execution to get great results. I would highly recommend them to any Ashley HomeStore who wants to improve there bottom and top lines sales.”
Ashley HomeStore
West Virginia
“It feels wonderful to have the support of a great team and to have a cohesive plan in place that we can work from and measure our successes and failures. It is great to work with a company who is as concerned about our business and growth as its owners do every day.”
Slone Furniture Logo - Furniture Advertising Partnerships
Michael Slone
Owner - Slone Brothers Furniture

How Much Does It Cost To Work With R&A?

Great question! The easy answer is what will it cost you by not working with R&A? 

Get Quote

Core Solutions

Plain and simple. You want measurable results. More partnership, less transactional. We create marketing strategies that are designed around you.

For one low monthly fee get assigned a senior level marketing strategist with over 10+ year’s experience within the home furnishings space to concept out promotional activities, brand building initiatives and media selections all while keeping your bottom-line profits up.

What We Do

  • Media Planning, Buying & Placement
  • Promotional Planning & Budgeting
  • Full Graphic & Digital Design concepts and implementation
  • Facebook Social Media Management
  • Email Marketing Implementation and List Management
  • Digital In-Store Development and Activation
  • Branding and PR Development
  • Analytics Review and Management
Furniture Rustic
Play Video

What We Believe

The success of any relationship is built on trust, respect, and the impact of what we accomplish together. We’ve been partners with furniture retailers just like you since 1984. There is a reason why our clients are selling more and there is a reason why you’re still in business. Great things and even better partnerships don’t just happen by chance. They happen by the service, dedication, and work one person gives to another.

Growth Maintenance

We’re not the high impact sales team. We’re the team that is focused on making the retail valleys not as low and the peaks A LOT higher.

Localized Approach

We work with retailers everyday in every type of market. By combining local media and our national buying power we create an integrated marketing plan focused on producing the best possible ROI every day.

Learn And Adjust

Advertising that is constantly measured and optimized against analytics gathered from over 30 furniture retailers nationwide. We just don’t guess, we know!

Testimonials

“R&A takes the complex challenge of marketing to today’s furniture customer and brings real tangible results to our family business. We know that we are in the hands of a family-run company that cares about us, our success, and understands furniture.”
Georges Furniture & Mattress - Furniture Advertising Partnerships
Chris Chamberline
Owner - George's Furniture
“We have been working with R&A Marketing since 2017 and our experience has been outstanding. We have found them to be very engaging and creative. Constantly providing us with new ideas and opportunities. We view their team as an extension of our team. Our cadence of weekly advertising calls ensures that we stay focused, on budget and on task. I would highly recommend R&A to any furniture retailer looking to grow their business through outstanding marketing.”
Bill Johnston
Owner - Moore's Home Furnishings
“We have been a partner with R&A since 2004. Their understanding of our industry and the ever changing advertising choices have taken what was a struggling burden off of us. Having a dedicated point person in charge of our account keeps the line of communication open and accessible.”
Bostic Sugg Logo
Britt Laughinghouse
Owner - Bostic Sugg Furniture
“We have now used R&A Marketing since 2000. I can’t imagine how we could function without them. The entire body of knowledge they provide is so valuable it’s hard to quantify. The speak our furniture retail language. They understand the ever changing customer and shopping cycle. The get our market. They are apart of our business family.”
Infinger Furniture Logo - Furniture Advertising Agency - Furniture Advertising Partnerships
Bobby Infinger
Owner - Infinger Furniture
“R&A has a great knowledge of the furniture industry. This allows them to focus on and identify marketing that works in our field. You take that and combine it with an extremely talented young staff who understands the complexities of today’s medias, you are only asking for success.”
Nick & Giff Gates
Owner - Gates Home Furnishings
"R&A is not the used car salesman, the one trick pony or selling me snake oil. It is clear they are the real deal in partnership with me to make a difference for both of us. They have the skills, ideas, the plan and right people. They are good, sincere and honest. In the midst of my experience I am grateful my journey has led Gorins Furniture to R&A.”
Glen Gorin
Owner - Gorins Furniture

FAQ

Our core focus is independently owned brick and mortar stores. A lot of our tactics and strategies can apply to any retailer but our focus is about driving traffic to the local retail level.
We have a Director of Retail on staff, who is a current client and has been a furniture retailer for 20 years. This person will secret shop your locations during on-boarding and also visit your other competitors. We also run your customer list through multiple profiles to get an understanding of your market verses national averages.
Nothing that we do will be better than what you do now. You are in business for a reason and probably are really good at most things in your business. What will get better is that no longer focusing on the daily aspects of marketing will only increase the likelihood of all other elements of your business success.
We won’t and if that is the solution you need then we are the wrong service for you. We build sustained and lasting growth over a period of months and years. We believe in maximizing profit while minimizing expenditure. That sort of process doesn’t lend itself to overnight success.
All medias are dead relative to the old ways of measuring and producing advertising. Today’s media landscape requires a multi-platform approach because every single media is hyper targeted. Although, print is not nearly as strong as it is used to be, it’s viewership is incredibly loyal and highly targeted. They want the platform and that means they will consume it.
We believe at least 80% of your budget should be spent on the physical medias that are running. We also aim to be spending at least 30% of the actual media costs (80% of your budget) on digital vehicles. The rest is spread out based on what the market and media availability is.
That is correct that we don’t understand the specific local media that you leverage. However, we do work with media in over 60 different markets throughout the United States. We know that although the economy of markets is different, most media rates are based on a combination of demographics available and demand. We can apply other market’s rates and demos to begin to get you the best value.
We will ensure that your cost of advertising will be between 4-6% verses total sales (including our fee as long as you spend $12,000 or more per month) and that you will always be having an event or campaign running to give you the best shot at success. Any other guarantee of success would be foolish and narrow sighted to our overall vision which is to set you up for long term success.

How Much Does It Cost To Work With R&A?

Great question! The easy answer is what will it cost you by not working with R&A?

But since you asked. Click the button below to find out.

Get Quote