Ms. Jones loves Wal-Mart.
Well, she likes the idea of Wal-Mart, even if she doesn’t like the company. She likes getting groceries and greeting cards, toys and toiletries, sporting goods and sportswear all at one place. Say what you will, Wal-Mart does offer selection!
Do you tout your store as being a “one-stop” furniture store? How does the depth of your assortment meet Ms. Jones’ demand for selection? Do you have something for every room in her home, every price in her range, every style in her mind?
And, can she get her oil changed while she’s at it?