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Recruiting

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When you’re shopping for a new dry cleaner, do you ask a friend with nicely pressed clothes where they go? When you want a new haircut, do you ask a nicely coiffed neighbor for a referral?

When you need a new employee, do you ask your customers? They already know you, and they like you enough to give you their money. They have more than a minimal understanding of what you do, how you work and the image you present.

Where else can you find good people? Your current employees certainly know your expectations and standards. Who do they know that might be a good fit for your company? Is there an inherent risk in this? What if it doesn

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