5 things we’ve learned about the on going debate of Pinterest vs. Facebook. The following statistics are provided by boticca.com.
Based on a sample of 50,000 visitors from Pinterest and 50,000 visitors from Facebook.
1. Pinterest users spend more than twice as much as Facebook users
a. Facebook users spend on average $85
b. Pinterest users spend on average $180
2. Pinterest Drives more sales than Facebook
a. Facebook influenced 7% of transactions
b. Pinterest influenced 10% of transaction
3. Pinterest helps you acquire more new website users
a. Facebook 57% new users
b. Pinterest 86% new users
4. Pinterest users are NOT as engaged as Facebook users
a. Pinterest users spend
i. 65% less time on site vs Facebook users
ii. 70% less time on site vs website average
b. Pinterest users visit
i. 44% less pages on site vs Facebook users
ii. 52% less pages on site vs website average
5. Pinterest HURTS your conversion rates
a. Pinterest has
i. 51% lower conversion rate vs Facebook
ii. 73% lower conversion rate vs website average
So what does this all mean?
- Social Media has the power to influence customers buying decisions
- Facebook STILL has the power to drive sales and engagement
- Pinterest has gained the power to drive sales and engagement
What should you be doing about it?
- GET ON SOCIAL MEDIA
- Its where your customers are
- You should be actively using both social media outlets to move your retail store forward.