As marketers, we need to start adding in all of these elements to our toolbox now before we are forced to play catch up in the future. Furniture retailers are already playing catch up to Millennials by being late adaptors to the digital world. We can’t miss out on the early influencers of Gen-Z. The Furniture Country market is ripe for expansion within their own back yard. With an economic and population boom right around the corner, we can afford taking 2% of our digital spend away from our core target audience and laying the groundwork for Gen-Z now because we will be getting our fair share of dollars. We have to start investing in this monumental purchasing segment now because missing the first wave of Gen-Z consumers would push back potential earns by years.

Leave a Reply