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Cna yuo raed tihs? Olny 55 plepoe out of 100 can. Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

Translation: “Can you read this? Only 55 people out of 100 can. According to a researcher at Cambridge University, it doesn’t matter in what order the letters in a word are, the only important thing is that the first and last letter be in the right place. This is because the human mind does not read every letter by itself, but the word as a whole.”

Amazing, huh? I saw a 10-year old read that with no problem, as simple as Dick and Jane, while 45 other people were crying with frustration.

Ms. Jones can read it. She’s used to looking at the whole. When her friends ask how she liked shopping with your company, she doesn’t slowly give her answer in stages, like she’s sounding out a word phonetically: “Well, the greeting was pleasant, the salesperson was knowledgeable, the selection was what I expected but the delivery was only about a 7.”

Npoe. Tihs is not waht Ms. Jenos syas. She splimy syas, “It was fatstinac!” or “It was afuwl.”

Nope. This is not what Ms. Jones says. She simply says, “It was fantastic!” or “It was awful.”

Ms. Jones quickly summarizes the experience as a whole. Sure, the first and last impressions are important, as your ad writer will agree. In the end, are you caler, or are you a jelbmud mses?

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