Just because everyone else in your industry “does it this way” doesn’t make it right. Your website is how people find you and decide if they want to do business with you. Don’t waste time building something that looks “nice” but doesn’t help you sell MORE stuff. At R&A Marketing we believe that your website can be a tool to grow your business.
Your website needs to focus on three key components:
Designed for Marketing
When Ms. Jones lands on your site she expects to see two things
- What products do you carry?
- How much does it cost and what are the savings you’re going to give me?
Your website should be designed in a way where the current sale follows Ms. Jones on every page. The goal of any retailer is to have an informed customer when she walks through the door. Your website should be the first step to this.
Designed for Brand
If your website is built based off a cookie cutter template, then you’re not accomplishing your brand promise. Whether you like it or not Ms. Jones shops online first before she even decides to step foot into a store. Your online experience needs to match the in-store experience.
Designed for Products
Your website needs to be built with furniture retailers in mind. Not manufacturers. Don’t depend on catalog dumps that are shared by hundreds of other sites. Your customer today demands what she sees online she is going to get in store. You’re a furniture store for a reason. If you’re not going to showcase product on your website, you mine as well not showcase product in your store.