We can’t even go to church anymore without expecting entertainment. We want great music and puppet shows for the kids. We want to hear a message that is interesting to our minds, not necessarily piercing to our hearts.
This isn’t a commentary on religion; it’s about the entertainment culture that permeates everything we do. Restaurants plaster the walls with kitschy signs and big screen TVs to keep us entertained while we wait for our food; the kids get coloring books and crayons. Heaven forbid we should just sit there and talk amongst ourselves!
Shopping for furniture isn’t life or death like food or religion, but the entertainment mentality is here to stay. Look around at commercials that change views every .8 seconds and Nickelodeon-style hair salons for kids. How do you rate?
Is your store fun? Interesting? Intriguing? Entertaining? Can you hold Ms. Jones’ attention, and Mr. Jones’ and Baby Jones’, long enough to make the sale?