Between The Cushions

Marketing Content To Help You Grow

How to Judge the Success of a Promotion: Why We Perform Media Audits & Review Past Promotions

While it’s important to plan ahead for future promotions, there’s wisdom in reviewing past performance. At R&A, we take a holistic view of when performing

How to Increase Revenue with Little-to-No Media Spend

Every company knows how important it is to connect with customers on Facebook. Social media is a great place to establish expertise, introduce new products,

3 Ways to Start a Digital Transformation to Better Connect with Your Customer

“It’s not the fittest, nor the most intelligent that survives. It is the most adaptable to change.” This is a statement that has been widely

How to Increase Facebook Engagement to Drive More Sales

As more marketers use Facebook to drive a purchase, the number of Facebook posts from brands has increased accordingly. More posts, however, do not mean

What Marketers Post vs. What Customers Want to Hear

Ms. Jones is craving a certain type of conversation…are we engaging enough to catch her? Just because someone owns market share doesn’t mean that they

e-Commerce: How stores can win in this era

e-Commerce is everywhere! Amazon. Wayfair. Overstock.com. Furniture retailers know they’re out there and they’re coming for their sales. Ignore this competitive threat at your own

Foster Brand Loyalty by Targeting Customers at Different Life Stages

Loyalty is a powerful word. It invokes images of knights slaying dragons in the name of their king and dogs standing guard faithfully beside their

How to Utilize Your Customer List For A Growth Strategy

First things first. If you are not emphasizing the creation and daily nurture of a customer list, put doing it at the very top of

4 Content Ideas to Increase the Exposure of Your Business

If you have not been thinking about how content can help your business you should start right now. Internet tools like social media and blogging

Marketing Mistakes To Avoid That Saves Time and Money

You know the old phrase… “to err is human”. This simply reflects the fact that everyone makes mistakes (and marketing mistakes) and, being human, there’s

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