Avoid these 6 common marketing mistakes to save time and money
You know the old phrase… “to err is human”. This simply reflects the fact that everyone makes mistakes (including marketing mistakes) and, being human, there’s not much you can do to prevent doing so. When it comes to your marketing approach, to err is common, but there are things you can do to avoid several […]
5 Questions Your Marketing Must Address To Succeed In 2022
The home furnishings industry hasn’t been this good since 2007. The pandemic created a sofa emergency. It brought out more customers than we have ever seen before that were ready to buy. You didn’t have to shoot the fish in the barrel; they seemed to just swim up to you. If you are reading this, […]
Kyle Doran Featured On Small But Mighty Agency Podcast
President and CEO Kyle Doran was recently on the Small but Might Agency Podcast hosted by Audrey Joy Kwan. This podcast interviews agency owners to show you what it takes to grow your business from one to many—the good, the bad and the ugly. Nothing is off limits. On this episode Kyle and Audrey explore […]
Foster Brand Loyalty by Targeting Customers
Foster Brand Loyalty by Targeting Customers at Different Life Stages Loyalty is a powerful word. It invokes images of knights slaying dragons in the name of their king and dogs standing guard faithfully beside their owners. But what does loyalty mean in terms of consumer behavior? When a customer has brand loyalty, does that mean […]
Taking a lesson from Tesla
And thinking growth in the midst of uncertainty – As seen on Home News Now. Within the home furnishings space there are a lot of things out of our control right now that feel threatening to our foundation, but business has still been booming. Although it’s scary, it is time to start thinking about how […]
Don’t let the lack of 1st party data be your failure
The consumer absolutely wants to be in control of the marketing messages she has received. Gathering as much information from the people have bought and engaged with you is paramount to a successful (and scalable) marketing program. Enter 1st party data. The last year has brought a lot of attention and success to the home […]
Do you have the guts to become what you need to be?
The effects of the supply chain and the pandemic have created a giant cavity within the industry. You either cater to the people who want it now or you become the operation that sells a lifestyle. Choosing that now will have ripple effects in the future. “What is the meaning of life?” A simple question […]
How to Increase Website Conversions
Website conversions can make your company’s goals a reality, but converting website visitors into leads can be more difficult than expected. We take an in-depth look at the secrets marketers use to increase website conversions which can ultimately lead to an increase in sales for your store. Check out these tips you can implement on […]
Use Technology to Build Relationships with Realtors and Increase Sales
Many of you probably remember how getting the business of a baby boomer in the late ‘70s led to big time success for your business, especially if you turned that person into a lifelong customer. Well, now it’s time to focus on bringing millennials into your store to set your business up for success in […]
How to Maximize Your TV Dollars In Today’s Market
We thought broadcast TV would die with COVID…and we were dead wrong. As we ramped up in spring of 2020 to begin moving forward, we had a unique opportunity as an agency. We had never started from ground zero with no spending and also we could align the percentages of spending between traditional and digital. […]
