Facebook began as a purely social construct. A platform created so that individuals could instantly share thoughts and information with a chosen group of people. As it grew to have hundreds of millions of [...]
We’re about to make a bold statement: leasing your website is a risky choice that is likely holding back your business. I know, that’s dramatic assessment to make about a practice that is very [...]
The One to One Future, co-authored by Don Peppers and Martha Rogers and published in 1996 was ahead of its time. It foretold the end of mass marketing using generic messages and the rise [...]
Direct Mail Done Right: A 3 Step Integrated Approach Are you worried that your direct mail is falling flat? Do you wonder if your audience is simply tossing your advertising dollars in the trash [...]
This has been a topic of discussion literally for decades. And for good reason…there is no single answer. The best team is the team that meets the needs of the organization. The most critical [...]
What is the first thing that comes to mind when you think of an advertising agency? Is it large, expensive ad campaigns? Giant corporations? Or maybe an impersonal business that will nickel and dime you [...]
READY! FIRE! AIM! I know, it’s an old joke about the dangers of poor planning. Yet when it comes to digital advertising too many marketers are putting this backwards process into practice. When it [...]
Hiring a person to do all of your marketing in-house, or even worse, trying to do it all by yourself may seem like a slam dunk for your company. It can cost less, you [...]
OK, put yourself in your prospects’ shoes. You’re immersed in technology and checking multiple devices almost non-stop for both entertainment and business purposes. And you still enjoy the big screen TV experience at home [...]
Any online marketer, whether promoting information or seeking ecommerce transactions, needs a deep understanding about the performance of their website in order to maximize their effectiveness. A very common and important tool used to [...]
