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Build an Effective Facebook Advertising Strategy

Facebook began as a purely social construct.  A platform created so that individuals could instantly share thoughts and information with a chosen group of people.  As it grew to have hundreds of millions of [...]

Direct Mail Done Right: A 3 Step Integrated Approach

Direct Mail Done Right: A 3 Step Integrated Approach Are you worried that your direct mail is falling flat? Do you wonder if your audience is simply tossing your advertising dollars in the trash [...]

Agency or in-house: building the best marketing team for your needs

This has been a topic of discussion literally for decades.  And for good reason…there is no single answer.  The best team is the team that meets the needs of the organization. The most critical [...]

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