‘Twas the night before Christmas, when all through the house
Not a creature was stirring, not even a mouse;
The stockings hung limply, their toes showing wear,
Full to bursting with trinkets they hardly could bear.
The children were nestled all snug in their beds,
With piles of toys about to fall on their heads;
Ma in her ‘kerchief, and I in my sweatpants,
Had just hunkered down to assemble this mess.
When out on the town there arose such a clatter,
I sprang from the sofa to see what was the matter.
Away to the computer I flew like a flash,
Opened my browser and cleared out my cache.
I Googled some words, like “local” and “need”
And retrieved many hits in lightening speed.
When, what to my wondering eyes should appear,
But a list of families who’s need was so clear.
We pondered the issue, then loaded the trunk,
With dollies and board games, and other odd junk -
All of the treats that we had first chosen
As gifts for our friends, and for our friend’s children.
We grabbed all the packages, ribbons and bows,
And gave them to others, for surely you know
So many families cannot afford
Gifts of this scale, barely missed from our horde.
To all of our friends who are equally blessed,
With ample good fortune and bulging toy chests,
Please share your bounty so that others might
Have a “HAPPY CHRISTMAS TO ALL, AND TO ALL A GOOD-NIGHT!”
The “Word of the Week” is written by Amy Lively of The Lively Merchant, R&A’s partner in providing these thought-provoking weekly witticisms.
Tags: Advertising, Christmas, Consumer, Consumers, Customer Serivce, Furniture, Meet Ms. Jones, Ms. Jones, R&A, Retail, Sales Training, Strategy, The Lively Merchant
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