Posts Tagged ‘The Lively Merchant’

Promise

Posted on June 15th, 2010 to Advertising, Consulting, Marketing, Retail, Word of the Week, e-Marketing

Do you ever tell Ms. Jones no? Is it a better service to say no than to say yes and fail? What can you do when you can’t do anything? Can you call your competitors to find what she wants? Can you rack your brain and search your racks to find an alternative? Or are you willing to sacrifice your staff and stretch your resources to “try” to leap through Ms. Jones hoops?

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Opening up a can…

Posted on February 24th, 2010 to Advertising, Blog, Consulting, Marketing, Retail, e-Marketing

Six months ago Honda decided it would get social. Their new Crosstour design was to debut exclusively on a Facebook page. They put in product features, photos, and design differences from competitiors hoping to open up their world to social media users.

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‘Twas

Posted on December 14th, 2009 to Advertising, Consulting, Marketing, Retail, Word of the Week

‘Twas the night before Christmas, when all through the house

Not a creature was stirring, not even a mouse;

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Gluttony

Posted on November 30th, 2009 to Advertising, Consulting, Marketing, Retail, Word of the Week

Do you think she’s going to be more concerned with indulging herself, or with making smart choices? Can you serve her a smart salad bar instead of a smorgasbord of sugary treats? Do you have to change your product selection to do this, or just change the way you talk about it?

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Thanks

Posted on November 23rd, 2009 to Advertising, Consulting, Marketing, Retail, Word of the Week

Why is it so hard to be thankful? Thanking Ms. Jones is a given. You probably have pre-printed “Thank you for your patronage” postcards but is thanking your staff a given?

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