‘Twas
Posted on December 14th, 2009 to Advertising, Consulting, Marketing, Retail, Word of the Week‘Twas the night before Christmas, when all through the house
Not a creature was stirring, not even a mouse;
‘Twas the night before Christmas, when all through the house
Not a creature was stirring, not even a mouse;
We as marketers and retailers owe it to Ms. Jones to begin emailing her the moment she trusts her personal email with us. Just telling her she is going to be recieving special offers, design tips and other various offerings you have at the store level is not enough. Show and reward her for her faith in your retail operation.
Wouldn’t the P&L statement look a lot nicer to get 900 contacts without sacrificing 10% on the bottom-line to give a cash discount?
Today’s retailers are not being put out of business by competition. Most are struggling through these economic times. Ms. Jones is taking retailers out of business by talking, conversing and sharing.