Posts Tagged ‘smart phones’

It’s All About Synergy Baby: Direct Mail and Facebook

Posted on November 8th, 2011 to Advertising, Blog, Consulting, e-Marketing, Marketing, Retail, Social Media

It is easy for us to rattle off this language because we make messages like this every single day. It is the norm in retail and especially furniture retail. But what if there was a medium where you didn’t have to show your offer unless the customer willingly opted into your message?

That medium has been created and it is Facebook.

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It’s All About Synergy Baby: TV and Twitter

Posted on September 27th, 2011 to Advertising, Blog, Consulting, e-Marketing, Marketing, Retail

How many people tweet? How many people have a twitter account? Well, here is what the numbers tell us:

Only 9% of adult Americans use twitter–so do not feel left out.
The Average Twitter user has 27 followers.
25% of all twitter accounts have ZERO followers.
40% of twitter accounts have never sent a single tweet.
Only 18% of twitter users tweet more than once a day.
Data courtesy of RJMetrics and EMarketer via Hub Spot

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It’s All About Synergy: Newspaper and QR Codes

Posted on September 9th, 2011 to Advertising, Blog, Consulting, e-Marketing, Marketing, Retail

Sometimes I wish I was Michael J. Fox and could travel back in time or even plant myself in the created reality of a TV series. I am not sure how many of you are familiar with the “Mad Men” series on AMC but it is about 1960’s America and it’s relation to an advertising agency. A big portion of the advertising elements relating to their clients is the newspaper. Much of the “real” correlations to the agency world today are attempting to convince their clients that a certain medium can work. Or they can qualify the correct audience to come into their retail/business establishment.

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