Posts Tagged ‘R&A Marketing’

Are we PLAYERS or are we FANS?

Posted on July 9th, 2010 to Advertising, Blog, Consulting, Marketing, Retail, e-Marketing

I just finished the book is Built to Serve written by Dan J. Sanders. Sanders is the current CEO of United Supermarkets, a midsized regional supermarket that serves West Texas and the Texas Panhandle.

Built to Serve is based upon the fact of building an organization where there is a higher power above profit and traffic.

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Promise

Posted on June 15th, 2010 to Advertising, Consulting, Marketing, Retail, Word of the Week, e-Marketing

Do you ever tell Ms. Jones no? Is it a better service to say no than to say yes and fail? What can you do when you can’t do anything? Can you call your competitors to find what she wants? Can you rack your brain and search your racks to find an alternative? Or are you willing to sacrifice your staff and stretch your resources to “try” to leap through Ms. Jones hoops?

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Opening up a can…

Posted on February 24th, 2010 to Advertising, Blog, Consulting, Marketing, Retail, e-Marketing

Six months ago Honda decided it would get social. Their new Crosstour design was to debut exclusively on a Facebook page. They put in product features, photos, and design differences from competitiors hoping to open up their world to social media users.

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Gluttony

Posted on November 30th, 2009 to Advertising, Consulting, Marketing, Retail, Word of the Week

Do you think she’s going to be more concerned with indulging herself, or with making smart choices? Can you serve her a smart salad bar instead of a smorgasbord of sugary treats? Do you have to change your product selection to do this, or just change the way you talk about it?

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Giving Ms. Jones The Extra “IT”

Posted on November 3rd, 2009 to Advertising, Blog, Consulting, Marketing, Retail, e-Marketing

What if you could beat that Ms. Jones to the punch? What if you could let her know that you are giving her your best deal without having to go through the questions? Enter stage right the wonderful world of promotional advertising on shipments.

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