Are we PLAYERS or are we FANS?
Posted on July 9th, 2010 to Advertising, Blog, Consulting, Marketing, Retail, e-MarketingI just finished the book is Built to Serve written by Dan J. Sanders. Sanders is the current CEO of United Supermarkets, a midsized regional supermarket that serves West Texas and the Texas Panhandle.
Built to Serve is based upon the fact of building an organization where there is a higher power above profit and traffic.
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