“What {insert medias} get the best ROI?”
Having a website that is dynamic, search engine optimized and has layers upon layers of content is not going to drive in business alone. However, having multiple followers on your Twitter, hundreds of fans and mentions on your Facebook and ping backs on your blog post do not line people up to buy your product and services either.
We’re in the middle of a whole lot of new around our office, and I’m struggling to keep up. It’s all good, don’t get me wrong, but “new” can be stressful, too. In fact, many of the Top 10 most stressful events in life all revolve around something new: being newly single, newly married or newly bereaved; starting a new job; having new children; moving to a new house. Toss in a new economy and a new generation coming of age, and you’ve got one stressed out country.
You are doing way too much in your store right now. It was a fact of life. Jobs and dollars had to be cut to make the business work. As a business owner you took on the brunt of responsibility and ultimately you got tasked with more than you were used to.
Ms Jones knows the stories you told. She accepted the worldview that you, the marketer, created for her. In an effort to create sales to keep the lights on you probably violated the stories that Ms. Jones had accepted. Cuts in price on items and products that you were carrying probably violated the very fabric of the worldview your retail outlet embodied.
Take a deep breath. You are making it. You are cutting back on expenses. You are moving forward with the retail environment that was thrust onto you. You are surviving a business climate that many could not.
Retail is recovering. Ms. Jones is beginning to buy something. Your operating procedures, pricing, marketing strategy, and business have changed. What do you do with it now?
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