Posts Tagged ‘Ms. Jones’

Table

Posted on March 15th, 2010 to Word of the Week

If you’re like the average parent, you spend 38.5 minutes per week in meaningful conversation with your children (A.C. Nielsen Co.). If you’re a woman, three out of four of you with children between the ages of 6 and 17 work outside the home, and a third of all parents are raising kids by yourself – kids who take part in more after-school activities than ever (Gallup).

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Emarketing

Posted on March 8th, 2010 to Word of the Week, e-Marketing

So, I, like, mailed a check to a vendor? But he, like, didn’t get it? And other checks, y’know, that were mailed after this, he did get? So I had to, like, stop payment on the one check and pay a fee? Then I had to, like, print a new check? Do you think I should, y’know, mail it?

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Social

Posted on March 1st, 2010 to Word of the Week, e-Marketing

I have used it to get rid of a cat, find a friend and figure out what to make for dinner. I have gone on lunch dates, rented movies, visited certain restaurants and avoided others as a direct result. It’s one of the first things I do each morning and, truth be told, I probably do it at least 20 more times a day.

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Opening up a can…

Posted on February 24th, 2010 to Advertising, Blog, Consulting, Marketing, Retail, e-Marketing

Six months ago Honda decided it would get social. Their new Crosstour design was to debut exclusively on a Facebook page. They put in product features, photos, and design differences from competitiors hoping to open up their world to social media users.

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Ask

Posted on February 22nd, 2010 to Word of the Week

“One dollar and eighty-seven cents. That was all. And sixty cents of it was in pennies… Expenses had been greater than she had calculated. They always are. Only $1.87 to buy a present for Jim. Her Jim. Many a happy hour she had spent planning for something nice for him.” So bemoans Della Dillingham Young, young heroine of O. Henry’s ironic tale The Gift of the Magi.

Do you know the story? Della sells her long, luxurious hair to buy a watch chain for “Her Jim,” who has sold his watch to buy combs for her hair.

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Distraction

Posted on February 16th, 2010 to Word of the Week

When Ms. Jones sits down at her computer, she might have a clear objective and an obvious mission. She may have just seen your television commercial, heard you on the radio, or flipped through your flyer. But here in her online world, you might as well forget “dozens of distractions” – there are millions of megabytes competing for her attention. By the time she gets past the fancy flash on her home page and types in her query, we’re lucky if she remembers what she was looking for in the first place.

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Whiteout

Posted on February 8th, 2010 to Word of the Week

Do you have a disaster plan? How will you reach your employees? More importantly, can you call your customers? Can you access your banking electronically? What if it happens on payday? Will you still make payroll? Do you know what you were scheduled to receive today? How will you contact your carriers? How will you make up for lost revenue and lost opportunities? Remote access to your office and internet-based operating systems can be a real lifesaver.

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Proof

Posted on January 18th, 2010 to Word of the Week

Ms. Jones writes off generalities as puffery and pomp. Frankly, she thinks you’re lying. Prove yourself with specific, quantifiable, reliable and credible facts.

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Hoard

Posted on January 11th, 2010 to Word of the Week

Is Ms. Jones stressed by your mess?

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The Number 42

Posted on January 6th, 2010 to Advertising, Blog, Consulting, Marketing, Retail, e-Marketing

In furniture the number 42 is not as significant until you take a look at the Retail Planning Guide edition of your Furniture Today. According to retailer statistics, “58% of all furniture stores according to 2008 data have a website” (see below). That means that 42% of all furniture stores according to 2008 numbers do not have a website.

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