‘Twas
Posted on December 14th, 2009 to Advertising, Consulting, Marketing, Retail, Word of the Week‘Twas the night before Christmas, when all through the house
Not a creature was stirring, not even a mouse;
Posts Tagged ‘Meet Ms. Jones’
Gluttony
Posted on November 30th, 2009 to Advertising, Consulting, Marketing, Retail, Word of the WeekDo you think she’s going to be more concerned with indulging herself, or with making smart choices? Can you serve her a smart salad bar instead of a smorgasbord of sugary treats? Do you have to change your product selection to do this, or just change the way you talk about it?
WRONG
Posted on November 3rd, 2009 to Advertising, Consulting, Marketing, Retail, Word of the WeekHave you ever fired a customer? There’s a time to decide you aren’t going to be pushed around like a kid on the playground and stand up to a bully Ms. Jones. There’s also a time to give in to unreasonable demands just to keep the peace.
FOREARMED
Posted on October 26th, 2009 to Advertising, Consulting, Marketing, Retail, Word of the WeekThis Ms. Jones does not like problems, especially those without answers. What’s more, I do not like it when I discover a problem and have to go sleuthing for clues. What’s this charge on my bill? When will the repairman arrive? Where is the product you said would be here last week? How much is this going to cost?
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