Posts Tagged ‘Consumer’

Opening up a can…

Posted on February 24th, 2010 to Advertising, Blog, Consulting, Marketing, Retail, e-Marketing

Six months ago Honda decided it would get social. Their new Crosstour design was to debut exclusively on a Facebook page. They put in product features, photos, and design differences from competitiors hoping to open up their world to social media users.

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‘Twas

Posted on December 14th, 2009 to Advertising, Consulting, Marketing, Retail, Word of the Week

‘Twas the night before Christmas, when all through the house

Not a creature was stirring, not even a mouse;

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Gluttony

Posted on November 30th, 2009 to Advertising, Consulting, Marketing, Retail, Word of the Week

Do you think she’s going to be more concerned with indulging herself, or with making smart choices? Can you serve her a smart salad bar instead of a smorgasbord of sugary treats? Do you have to change your product selection to do this, or just change the way you talk about it?

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Reassurance

Posted on October 13th, 2009 to Advertising, Consulting, Marketing, Retail, Word of the Week

Ms. Jones comes to your store with a problem. She’s looking forward to solving it, but she knows it comes with a price. She’s investing time, money and the next dozen years of living with your solution. How do you reassure her that she’s made the right choice?

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