Posts Tagged ‘Branding’

Opening up a can…

Posted on February 24th, 2010 to Advertising, Blog, Consulting, Marketing, Retail, e-Marketing

Six months ago Honda decided it would get social. Their new Crosstour design was to debut exclusively on a Facebook page. They put in product features, photos, and design differences from competitiors hoping to open up their world to social media users.

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Deer Hunting Season

Posted on October 15th, 2009 to Advertising, Blog, Consulting, Marketing, Retail, e-Marketing

Today’s retailers are not being put out of business by competition. Most are struggling through these economic times. Ms. Jones is taking retailers out of business by talking, conversing and sharing.

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What’s Your Story?

Posted on October 8th, 2009 to Advertising, Blog, Consulting, Marketing, Retail

John Rash, a reporter and author of the “Rash Report” for Advertising Age, is an acclaimed media analyst. In his most recent article he is commenting on the ups and downs of Nielsen ratings for the network super powers, which shows are performing, which shows are not performing, and other various media gossip. Normally I disregard these articles but there was something about this particular article that caught my eye

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