Posts Tagged ‘Ask Ms. Jones’

Opening up a can…

Posted on February 24th, 2010 to Advertising, Blog, Consulting, Marketing, Retail, e-Marketing

Six months ago Honda decided it would get social. Their new Crosstour design was to debut exclusively on a Facebook page. They put in product features, photos, and design differences from competitiors hoping to open up their world to social media users.

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Gluttony

Posted on November 30th, 2009 to Advertising, Consulting, Marketing, Retail, Word of the Week

Do you think she’s going to be more concerned with indulging herself, or with making smart choices? Can you serve her a smart salad bar instead of a smorgasbord of sugary treats? Do you have to change your product selection to do this, or just change the way you talk about it?

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Thanks

Posted on November 23rd, 2009 to Advertising, Consulting, Marketing, Retail, Word of the Week

Why is it so hard to be thankful? Thanking Ms. Jones is a given. You probably have pre-printed “Thank you for your patronage” postcards but is thanking your staff a given?

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WRONG

Posted on November 3rd, 2009 to Advertising, Consulting, Marketing, Retail, Word of the Week

Have you ever fired a customer? There’s a time to decide you aren’t going to be pushed around like a kid on the playground and stand up to a bully Ms. Jones. There’s also a time to give in to unreasonable demands just to keep the peace.

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FOREARMED

Posted on October 26th, 2009 to Advertising, Consulting, Marketing, Retail, Word of the Week

This Ms. Jones does not like problems, especially those without answers. What’s more, I do not like it when I discover a problem and have to go sleuthing for clues. What’s this charge on my bill? When will the repairman arrive? Where is the product you said would be here last week? How much is this going to cost?

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