Roundtable Home

Monday, March 29, 2010

9:30 am-10:00 am

Registration

10:00 am-10:30 am

Welcome & Introduction

Kyle Doran, President R&A Marketing

10:30 am-12:30 pm

Web Design

Rafferty Pendry, CEO Studio 98

You don’t have to be a techie to have a great website… but you do have to know the basics. We’ll explain the difference between sites that cost you money and the ones that actually put money in your pocket. Learn how you can manage your own content, what customers are looking for, and what you should expect to pay to establish and maintain your online presence.

Marketing Integration

Rick Doran, CEO R&A Marketing

Are you wasting money and opportunity by not syncing your online and offline marketing? We’ll show you how to use your traditional offline marketing to drive customers to your website (where their contact information and shopping needs are captured), and how to use your website to drive customers to your store. See examples of successfully integrated campaigns that build momentum and increase the return on your marketing investment, as well as marketing that creates a total disconnect that costs you customers and revenue.

12:30 pm-1:30 pm

Lunch & Presentation about Autism Speaks

1:30 pm-4:30 pm

Social Networking

David Lively, CEO The Lively Merchant

Do you tweet? How many fans do you have? Are you linked in? Should you be doing social networking? You might be surprised that the answer isn’t always, “Yes!” We’ll show you the real cost and benefit of social networking in terms of time and technology, so you can decide if this is a trend or a trench. Here’s a hint: 200,000,000 users signed up for Facebook in 2009.

Email Marketing
Kyle Doran, President R&A Marketing

Your customer – let’s call her Ms. Jones – gleans and gathers information in whole new ways. TiVo® has transformed her television the way satellite retuned her radio, and newspapers are nearly passé. She discards direct mail before it even hits her front door. Don’t get us wrong: these are all valid and effective methods of mass media. But there are new ways you can Tell Ms. Jones™ what’s going on in your world.

Online Surveys
Kyle Doran, President R&A Marketing

Wouldn’t you like to know what any woman is thinking, let alone your customer? We can’t tell you why your mom is mad at you, but we can tell you if your customer loves the latest trend or hates your customer service through easy, effective and affordable online surveys.

SEO (Search Engine Optimization)
Carl Wochele, Account Executive R&A Marketing

So you’ve got a slick new website. That’s great! Now what? How do you know if it’s actually working? Can Ms. Jones actually find you online? Why aren’t you on the first page of the search results for Google? We’ll explain how to tell if your site is organically optimized and when to invest in a paid campaign.

PPC (Pay Per Click)
Carl Wochele, Account Executive R&A Marketing

Hey, why does your competitor come up when you search for your name? Learn how PPC advertising can position you exactly where you want to be found, which keywords give you the most bang for your buck, and how to budget for online advertising.

4:30 PM-5:00 PM

Keynote Presentation Part One
Using the Internet to grow your business
Clay Campbell, Wizard of Ads Ltd.

Use a newsletter, a blog, Facebook and videos to market your business.

Step by step, Clay will show you how to bring your website from page 10 in Google and Yahoo to page one in the search engines. You will receive insight that will help your website to grow your business.

Your website should communicate to visitors information about your vision, your purpose, pertinent information on products and/or services. But, also the website HTML code needs ti give the search engines information to help your ranking.

5:00 pm-6:00 pm

Retailer Networking

6:00 pm-7:00 pm

Dinner

7:00 pm-8:00 pm

Keynote Presentation Part Two
Using the Internet to grow your business
Clay Campbell, Wizard of Ads Ltd.

Use a newsletter, a blog, Facebook and videos to market your business.

Step by step, Clay will show you how to bring your website from page 10 in Google and Yahoo to page one in the search engines. You will receive insight that will help your website to grow your business.

Your website should communicate to visitors information about your vision, your purpose, pertinent information on products and/or services. But, also the website HTML code needs ti give the search engines information to help your ranking.

Tuesday, March 30, 2010

7:00 am-8:00 am

Breakfast

8:00 am-11:00 am

Presentation of R&A Products

David Lively & Kyle Doran

11:15 am-12:00 pm

One-on-One time with R&A personnel