Agenda

2011 Roundtable: How to Profit from Social Media

It’s all about the iComfort! The Red Table is going to utilize a combination of traditional media support and a contest to help push the iComfort. Everyone who becomes a fan of the Facebook page during the time period will be given a coupon of $300 to be used at the store after purchase. The sales people and the floor will direct people to take a test drive with the iComfort and to participate in the contest.

Yellow Table

Gill Bros is going FAN FRENZY in June. In an effort to spike up fans of Gill Bros Facebook page it was determined to do the following items:
- Have a $1500 Room Makeover Giveaway during the month of June. However, if Gill Bros would reach 500 fans the Room Makeover would automatically change to $3000. This will increase sharing and liking of the page.
- Every single Friday Gill Bros is going to have a FAN FRENZY offer which will be unheard of discounts/prices on name brand items:
  - La-Z-Boy Recliner for $99
  - Jamison Mattress for $199
  - Broyhill Sofa for $299
  - Dining Room Suite for $199
- Every fan who likes the page during the month will receive an additional 5% off which they can combine with the 5% off if they pay cash, check or credit card.
This entire promotion will be supported with traditional media with offer of 35-55% off storewide with interest free financing for 4 years or 5% off if you pay cash, check or credit card.

Blue/Purple Table

Globe wants to see how good you look in their BIG chair. Globe is going to be pushing their over sized chair in their showroom to create fan interaction and engagement on their Facebook page. They are going to take pictures of individuals in the store on their chair, post them to the Facebook page and then people in the community are to vote on who they know in that chair. On top of the traditional offers that Globe gives they will pump up this in their advertising.

Green Table

Last Updated on Monday, January 25th, 2010 at 3:31 pm