Taking you from where you are…to where you want to go
You’ve been there in your imagination…
It’s that destination you dreamed of when you flipped the “Open” sign on your front door for the first time. It’s the reason you’re an independent retail business owner. It’s your North Star.
But somewhere between the front door and the back office, you got lost. The freedom to be your own boss became bondage to being other people’s boss. The security of controlling your destiny became secured debts. The same family who disagrees at the store is the same family who smiles around the dinner table.
With 20+ years experience helping retailers chart their business, Travel Planning from R&A Marketing can help you find “there” and get there. We know all the right questions to ask, like, “What makes you get up and go to work in the morning? What sets your teeth on edge? What do you want to be doing in five years? How about fifty? What makes you different? Does your customer know that? Who is your customer, anyway? Does she still like you? What have your competitors been up to while you weren’t looking?”
As your Travel Planner, R&A handles all the details of your journey:
- Development of an Advertising Budget that will never be breeched.
- Creation of an Advertising Calendar, by media and on budget every month.
- Negotiation with all media in your market and all ongoing media contact. You’ll never talk to the yellow pages people again!
- Implementation of all media placement, pre-negotiated and billed directly to you with NO MARKUP by R&A. Because we don’t markup media, we’re free to recommend the best and most effective media for you.
- Message development that sets you apart from your competition and tells your unique story about your unique store. This compelling message will be used consistently in all mediums, from print to radio to web. We’ll find the story only you can tell – and tell it so persuasively that your customer wants to buy from you, and nobody else but you.
- Conceptualization, copywriting, design, production and editing of all your television, radio, newspaper, magazine, print, outdoor, direct mail and online advertising plus point-of-purchase signage.
- Website maintenance that keeps your site fresh and interesting with updated promotional events.
- Email blasts to your known customer email addresses, plus ways to help you gather more.
You’ll develop a relationship with a single Travel Planning account executive who’s backed by a creative team that’s the best in the business (you’ll get to see samples of their work for other companies regularly). You’ll access all new advertising through a password-protected online Proof Desk, so you can edit and approve your ads from any computer in the world. 24/7 access to support is available by phone and online, plus frequent visits to your store. And get this: you will never be charged an hourly fee for creative work or the account executive’s time.
No surprises, just one straightforward monthly fee you can count on.
You will not be gouged for actual outside expenses – like hiring talent to read your cool television or radio scripts, buying music beds for your ads, shooting video, postage and printing – because our income is not dependent on marking up products. They are included in your solid-as-a-rock Advertising Budget.
Your Travel Planner also carries a suitcase full of great ideas and more tools to help your business, like website design, competitive analysis, customer demographics, regional seminars and peer groups. As a Travel Planning customer, you’ll receive priority notification and special prices on these resources.
Travel Planning from R&A Marketing lets you get back to business while we implement your plan. We’re so sure there’s smooth sailing ahead, we even offer you a money-back guarantee: at any time, for any reason, if you are not completely satisfied, you can pack your bag and move on. There are no fancy contracts, no legalese – just a road map and a full tank of gas!
