What media in your market has the best real chance to deliver your message effectively and efficiently? R&A can analyze and recommend: What frequency? When to run? How many days, weeks, and months out do your place your media buys? What are the advantages and disadvantages of newsprint, direct mail, radio, TV, and billboards for your organization? What are their limitations? What about alternative media? Where does your website fit in? When do you sign a contract? When do you negotiate? How?
Give R&A a day with your media and all these questions can be answered.
Free advice may be worth no more than it costs. Isn’t it better to have unbiased outsider with good judgment speak to you softly about who should carry your message? R&A’s “Meet Your Media” helps you put your media jigsaw puzzle together! And, since R&A never marks up media, we can make these recommendations with a clear conscience and no profit motive.
- Media Analysis Day
- 30-40 minute individual meeting with your media representatives, current and potential (maximum 15)
- identify to media representative(s) purpose of meeting
- Provide media representatives R&A information
- Collect media information (key personnel, organization, name, address, phone, fax, e-mail addresses)
- Identify information transfer formats
- Discuss past usage, if any, and existing contracts
- Learn media’s value proposition to you
- Explore various uses of media on your behalf
- Identify basic rate structures and negotiate rates (if applicable)
- Identify follow-up information requests
- Identify needed next-steps
- Create database of all media in R&A’s Media Database
- Provide Excel spreadsheet copy to you
- Summary Report
- General information with recommended best use of traditional media
- Evaluation of your current media strategy
- Media recommendations to who can best deliver your message most effectively and efficiently
