Free Marketing Seminar

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It was a wild ride, but you made it!

Retail is recovering. Ms. Jones is purchasing your products and services. This is a pivotal moment in your company history and for the entire furniture industry. We’re picking ourselves up by our bootstraps and dusting off our torn jeans.

You’re finally moving forward in a dismal retail environment. Honorably, you’re surviving in a business climate many could not. You did it by adapting your operating procedures, pricing, marketing strategy, and business operations.

So, what do you do now?

Get back in the saddle and take a good hard look at all aspects of your business. Let  go of your preconceived ideas about retail furniture and lasso these truths:

1. It will never be what it was. The consumer marketplace has changed forever, and not just financially. Ms. Jones now shops 24/7. She expects round-the-clock information about your business at her fingertips.
2. You are who you said you were. Ms. Jones stopped buying, but she didn’t stop listening, watching and sharing. If you sounded desperate, she remembers you as desperate. If you became promotional, she remembers you as promotional. It’s going to take time, money and effort to shake and reshape your image.
3. Redefine success. If you’re still hanging around, you’ll get a better share of the newly expanding market as it recovers. Success in this new market will not be defined by a 2% return on your direct mail or a huge weekend from your newspaper ad. Instead, you’re looking to dominate the front page of Google and have your customer rave about you on her Facebook page. Transferring your store into the digital age will help you achieve more sales than you could imagine in the traditional world.

Everywhere you turn, there are differing views on how to market your retail business in today’s changing marketplace.

• Some manufacturers and marketing companies want to have “marketing meetings”  and establish methods to sell your product. The same outdated approach doesn’t work on a different day.
• Subpar website programs claim to “deliver results and immediately impact your bottom-line” without substantive proof or a spelled-out plan.

• Others believe traditional mediums of advertising are still working and ad dollars should continue be poured into these strategies for no rhyme or reason. Some retailers pay $.60 per mailer to deliver short-term traffic without a long-term strategy.  If your business isn’t developing a sustainable strategy, you’re merely padding the pockets of an ad agency and not achieving the results you expect.

How R&A Marketing is different.

R&A Marketing’s services have effectively helped get retailers “from here to there” – and keep them there – for more than 20 years. The key to moving forward is digging beyond the typical ad speak of retailers to spotlight your strong points and what makes you unique in a world of strong competition. This is accomplished and delivered through a fully integrated marketing plan that delivers results through sales.

What’s a fully integrated marketing plan? It’s more than matching your circular with your TV advertising. It does not promise results by creating ads that say, “Buy $500 worth of product and get a FREE TV.” It does not attempt to generate results by placing a “SALE!” banner on your storefront. These approaches will fail to generate positive results and sales.

A sound marketing plan creates synergy that enables all areas of your store to unite and generate business. This means your showroom must reinforce what you say in the market place. A sound marketing approach also considers the customer’s wants and needs, instead of simply telling them what to buy.

The future is in marketing – not advertising.

Join R&A Marketing at the following sessions to learn how a sound marketing strategy can generate results for your business:

Only 15 retailers may register in each city. The deadline to sign up for each location is five business days prior. The first five retailers to sign up at each location will receive an analysis of your current advertising and goals. All attendees will learn how to implement an online strategy to drive top line sales using the following tools:

• Search Engine Marketing
• Social Networking
• Website Design
• Email Marketing
• Media Integration

Twenty years ago, the newspaper bridged the gap between the retailer and the customer. Now it’s the internet. R&A Marketing helps retailers cross this bridge through our creative, account and consulting services where the answer is always, “Yes!”

Measurable advertising success? Yes.
Handle all your media contact? Yes.

Creative, compelling messages? Media buys at cost with no markup? Perfectly executed marketing calendars? Advertising budgets that never go over? Market analysis and customer personas? Sales training, management training, merchandising, inventory control? Websites, print, TV, radio, direct mail?

Yes, yes, yes, yes, yes and even more yeses.

You think of it—we execute it. It’s not a sales pitch. It’s not an empty promise. It is a belief that has been instilled in two generations of R&A ownership.

We do not have transactions—we have clients.

We do not have contracts—we have relationships.

We do not have hourly rates—we have straightforward fees.

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