Copywriting and copy editing Did you hear that door slamming? It was the sound of your customer leaving as you promoted product, price and terms over and over and over. Today, your customer wants to hear your authentic story. We can help you discover your story as well as tell it in every form of marketing including brochures and newsletters. We’ll apply the “five Cs” to ensure your content is clear, correct, concise, consistent and comprehensible.
Direct Mail You should stand out among all the other screaming businesses in your market. Copying the last letter or post card promotion you saw is rarely the formula for your success. We create compelling copy and graphics that will make your customers respond.
In-Store and Online Video Production Who better than you to tell your story? A combination of creative writing, persuasive writing, video editing and radio elements combine to make a clip that promises to be more interesting than looking at someone else’s vacation pictures.
Persuasive Writing Roy Williams says, “Other than ransom notes, persuasive writing is the most lucrative writing in the world.” We agree. Persuasion is very different than story telling. We write your company’s need for advertising as a call to action.
Point of Purchase Marketing Why stop telling your story in your store? Use your branding message, colors and logo consistently throughout your organization on price tags, group tags, brochures, promotional signage, directional signage, sales forms and even on the bathroom door.
Graphic Design Visual ads must engage the mind and imagination quickly. The impact of your graphic design needs to be at its peak, because rarely will you have more than one opportunity to convince the customer graphically. Learn how and when to use it most effectively, and stop spending money just because “that’s the way we’ve always done it.”
Radio Advertising Some believed “video killed the radio star,” but we know nothing could be further from the truth. Scientifically, humans are wired to live in their imaginations. Our copy and production techniques surprise Broca. (Look it up, but beware.) Ads proceed directly to the decision making part of the brain. Let us find and tell your untold story. If you don’t chicken out, we know mountains might move.
Television Advertising Looking like a homemade hokey in your television commercials is not the independent store owners’ badge of honor. Be afraid of a local cable rep whose commission check depends on convincing you otherwise. We exclusively use Final-Cut Pro, the state of the art movie editing software, for each of our customized spots. While vacationing across the country you will not see your spot playing in some other guy’s market. We create each spot one at a time for maximum impact. You’ll be surprised how little it costs to look like a $1,000,000 bucks.
Web Just because everyone else in your industry “does it this way” doesn’t make it right. Of course, if your only desire is to look like the Joneses, then we will take your money and copy whoever you tell us to. We prefer to discover your untold story, to develop your customer personas, and write compelling copy to all four basic personality types. By using the latest technology we will work to have you king of your mountain faster than you can say, “Shazam!” Products include:
- Website Content
- Website Design
- Web Hosting
- Web Posting and Maintenance
- Email Marketing
- Web Ads
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Online Shopping
- Online Financing
- Product Gallery
- Social Media Integration
- Reputation Management
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