Marketing

It’s All About Synergy Baby: Direct Mail and Facebook

Posted on November 8th, 2011 to Advertising, Blog, Consulting, Marketing, Retail, Social Media, e-Marketing

It is easy for us to rattle off this language because we make messages like this every single day. It is the norm in retail and especially furniture retail. But what if there was a medium where you didn’t have to show your offer unless the customer willingly opted into your message?

That medium has been created and it is Facebook.

1 Comment
Read the full story

Tags: , , , , , , , , , ,
Posted in Advertising, Blog, Consulting, Marketing, Retail, Social Media, e-Marketing | 1 Comment »

What’s UP with UPS today?

Posted on October 25th, 2011 to Advertising, Blog, Consulting, Marketing, Retail, Social Media, e-Marketing

Traffic used to be king. The more people that walked through your doors equaled a higher chance of making a sale that day. Today? Traffic still rules supreme, but a good portion of your customers won’t walk through your actual doors – instead, they’ll walk through your virtual world.

No Comments
Read the full story

Tags: , , , , , , , , , , ,
Posted in Advertising, Blog, Consulting, Marketing, Retail, Social Media, e-Marketing | No Comments »

Home Furnishings Industry Conference Launches Sweepstakes

Posted on October 18th, 2011 to Advertising, Marketing, Retail, Social Media

Home Furnishings Business
Home Furnishings Industry Conference Launches Sweepstakes
The Western Home Furnishings Assn. and National Home Furnishings Assn. have launched a sweepstakes for paid travel to [...]

No Comments
Read the full story

Tags: , , ,
Posted in Advertising, Marketing, Retail, Social Media | No Comments »

It’s All About Synergy Baby: TV and Twitter

Posted on September 27th, 2011 to Advertising, Blog, Consulting, Marketing, Retail, e-Marketing

How many people tweet? How many people have a twitter account? Well, here is what the numbers tell us:

Only 9% of adult Americans use twitter–so do not feel left out.
The Average Twitter user has 27 followers.
25% of all twitter accounts have ZERO followers.
40% of twitter accounts have never sent a single tweet.
Only 18% of twitter users tweet more than once a day.
Data courtesy of RJMetrics and EMarketer via Hub Spot

No Comments
Read the full story

Tags: , , , , , , , , , , , , ,
Posted in Advertising, Blog, Consulting, Marketing, Retail, e-Marketing | No Comments »

It’s All About Synergy Baby: Websites and Inserts

Posted on September 14th, 2011 to Advertising, Blog, Consulting, Marketing, Retail, e-Marketing

If you have been a retailer for over 10 years you know one thing…This was the king pin to generate traffic and sales. Due to the abundance of demand, the cost of freight and the success of the newspaper it was an easy to produce, cost effective method to tell your story. It was a no brainer to do an 8 page flex catalog or an 8 page tab because you knew it would drive the results.

3 Comments
Read the full story

Tags: , , , , , ,
Posted in Advertising, Blog, Consulting, Marketing, Retail, e-Marketing | 3 Comments »

« Older Entries