Monday, July 14th, 2014

Get over your advertising efforts—it’s not going to change your business

When you think of advertising your mind automatically goes to the offer game right? You’re probably thinking to yourself that Ms. Jones is so use to coupons and deals that why wouldn’t she want to play the offer game. What you really need to start thinking about is that all she really wants you to do is reinforce the decision she has already made a couple weeks ago. All advertising does is persuade Ms. Jones to understand that you are […]

Thursday, April 24th, 2014

The New Way Of Marketing

Marketing is shifting everyday. It seems we wake up and discover some type of new marketing tool that is going to change advertising, as we know it.  Before you purchase that cool new digital software or that $99 monthly website they say has all the SEO capabilities you will ever need. Take a step back and think about the way you and your consumer interact, buy things, and even think about things. What did you think about? Did your mind […]

Tuesday, April 15th, 2014

It’s Not Down or Up! It’s Up & Down!

Many in the marketing world, including those in advertising who have shaped the way marketing messages are developed, feel today’s marketing is an “either or scenario.” Either you go online, or you go offline.  As black and white as that philosophy sounds, it’s not how our consumer operates. Consider your average day. You go to work and check your email, open up letters with bills, have phone conversations with manufacturer reps and check Facebook to see what your friends are […]

Tuesday, April 15th, 2014

The Transformation of Shopping & Marketing

The rise of the connected shopper is transforming the retail experience. We are now in an era of selling that many are calling Omni-Channel Retailing (don’t worry we will get to that). Smartphone and portable technology are taking the shopping experience beyond Ms. Jones home computer and way beyond your store. To move your business forward, retailers need to react to the opportunities caused by these behavioral and shopping changes. Omni-Channel retailing is about the touch points the consumer has […]

Friday, March 21st, 2014

The Rise of Content Marketing

Content marketing used to be comprised of only a small group of bloggers and YouTube enthusiasts. According to a 2012 study by AOL (a popular Internet service provider) and Nielsen (a leading global information and measurement company, provides market research, insights & data), 27,000,000 pieces of content are shared every day. Content has turned from something web people do, to an essential marketing tool for retailers. Content marketing differs from advertising in two ways: First, content consists of owned or […]

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