Tuesday, April 15th, 2014

It’s Not Down or Up! It’s Up & Down!

Many in the marketing world, including those in advertising who have shaped the way marketing messages are developed, feel today’s marketing is an “either or scenario.” Either you go online, or you go offline.  As black and white as that philosophy sounds, it’s not how our consumer operates. Consider your average day. You go to work and check your email, open up letters with bills, have phone conversations with manufacturer reps and check Facebook to see what your friends are […]

Tuesday, April 15th, 2014

The Transformation of Shopping & Marketing

The rise of the connected shopper is transforming the retail experience. We are now in an era of selling that many are calling Omni-Channel Retailing (don’t worry we will get to that). Smartphone and portable technology are taking the shopping experience beyond Ms. Jones home computer and way beyond your store. To move your business forward, retailers need to react to the opportunities caused by these behavioral and shopping changes. Omni-Channel retailing is about the touch points the consumer has […]

Friday, March 21st, 2014

The Rise of Content Marketing

Content marketing used to be comprised of only a small group of bloggers and YouTube enthusiasts. According to a 2012 study by AOL (a popular Internet service provider) and Nielsen (a leading global information and measurement company, provides market research, insights & data), 27,000,000 pieces of content are shared every day. Content has turned from something web people do, to an essential marketing tool for retailers. Content marketing differs from advertising in two ways: First, content consists of owned or […]

Tuesday, March 18th, 2014

Marketing In The Palm Of Your Hand

We live in a world of reach, mobility, content and social urge. Mobile goes everywhere you go. People are spending more times on their phones than ever before. In fact 55% of cell phone owners say that their cell phone is a “smartphone”. In fact some experts say that by the end of 2014 mobile internet usage should take over desktop internet usage. No longer can we push or marketing message to Ms. Jones. We need to pull her into […]

Sunday, March 16th, 2014

How to Use Instagram in Your Marketing

Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters and share them on a variety of social networks. But did you know that Instagram can be a great marketing tool for your business? Here are four great ways to utilize Instagram in your marketing. Showcase Your Store Here’s an easy concept. You love taking photos, the home furnishings industry is all about images… why not take photos […]

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