Tuesday, May 14th, 2013

Product Placement Advertising

Today’s consumer is bombarded with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, and the Internet… And these are just the usual media suspects. More and more ad space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the ATM screen as we wait for it to dispense our cash. We see ads all day, every day. The latest trend in advertising is to [...]

Tags: Advertising, Marketing, Products, Retail
Posted in Advertising, Furniture Industry, Marketing, Public Relations, Quick Fire Marketing, R&A Marketing | No Comments »

Wednesday, May 8th, 2013

Forgotten Advertising–The Press Release

Have you ever run a promotion that had to do with raising money for a charity or supported a local school? How did you advertise this? Did you think about writing a press release to get the word out? A press release or a news release is a written announcement directed at members of the news media about something claimed as having news value. Press releases can clear away the clutter and become a powerful marketing tool in an integrated [...]

Posted in Advertising, Marketing, Press Release, Public Relations, Quick Fire Marketing, R&A Marketing | No Comments »

Wednesday, April 3rd, 2013

Spring Cleaning Tips for Your Social Channels

Take spring cleaning to a whole new level! It’s time to dig deep into your social channels and polish up your social outreach. The following are five tips to refresh your social channels. #1: De-clutter Your Fan Base You don’t need those inactive users on your social channels. You can use tools such as tweepi to detect and weed them out! This way, you can start out the season with a cleaned out, organized, and socially engaged fan base. #2: [...]

Tags: Advertising, Marketing, Retail, social media
Posted in Advertising, Columbus Ohio, Integrated Marketing, Marketing, R&A Marketing, Social Media | No Comments »

Tuesday, March 12th, 2013

New Research Ranks Blogs Over Social Networks for Consumer Influence

Are you looking for a good way to influence potential customers and prospects? New results from Technorati’s 2013 Digital Influence Report explain, “Consumers are turning to blogs when looking to make a purchase.” They say that blogs rank high for trust, popularity, and influence. Influence on Consumers’ Purchasing Decisions Technorati’s report shows that blogs are the 3rd most influential digital resource for customers making overall purchases, falling behind retail sites (#1) and brand sites (#2). Blogs rank higher than Twitter [...]

Tags: Blogging, Content, Google +, Marketing, SEO
Posted in Columbus Ohio | No Comments »