Contracts. Leagalese. Mark ups. Disregard. This is the world of marketing services you live in. At R&A: No contracts. No leagalese. No mark ups. 100% regard. Furniture is our specialty; independent retail is our passion. Taking you from where you are to where you want to be does not happen by saying "NO". It happens by saying "YES" and saying "YES" often. It's a formula that was not learned over 20 years but a belief that has been instilled in us for 20 years.
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Posted on February 24th, 2010
Six months ago Honda decided it would get social. Their new Crosstour design was to debut exclusively on a Facebook page. They put in product features, photos, and design differences from competitiors hoping to open up their world to social media users.
Tags: Advertising, Advertising Planning, Ask Ms. Jones, Branding, Closed Brand, Consulting, Consumer, Direct Marketing, e-Marketing, Furniture, Ms. Jones, Open Brand, Planning, R&A Marketing, Relational, Retail, social media, Strategic, The Lively Merchant
Posted in Advertising, Blog, Consulting, Marketing, Retail, e-Marketing | No Comments »
Posted on January 13th, 2010
My marketing hero was not a college professor or the marketing director of a Fortune 500 company. My marketing hero was my father. Meeting the needs of customers in good times and bad times is important for all retailers. Our customers’ needs have never been greater than in today’s economic environment.
Tags: customers needs, economic environment, mattresses
Posted in Advertising, Blog, Consulting, Marketing, Retail, e-Marketing | No Comments »
Posted on January 6th, 2010
In furniture the number 42 is not as significant until you take a look at the Retail Planning Guide edition of your Furniture Today. According to retailer statistics, “58% of all furniture stores according to 2008 data have a website” (see below). That means that 42% of all furniture stores according to 2008 numbers do not have a website.
Tags: consumers shop, furniture retailers, furniture stores, home furnishings, Ms. Jones, planning guide, shopping experience, target consumer
Posted in Advertising, Blog, Consulting, Marketing, Retail, e-Marketing | 1 Comment »
